Workshop Series Speakers
Senior Business Affairs Manager, MullenLowe
Amy Keddy is currently a Senior Business Affairs manager at MullenLowe where she works on a variety of clients including JetBlue, Burger King, and Hyatt. She specializes in finding solutions for the more non-traditional creative concepts. Whether it’s partnering with a video game company for a one-time streaming stunt, facilitated logistics for a pop-up restaurant in an airport hosted by a celebrity chef, or advising on SAG rules for filming a flight filled with crying babies as they fly across the country. She works closely as a liaison between MullenLowe’s creative, social media, account teams, and IPG legal – to be nimble and find ways to quickly respond on various social media platforms. She has worked on wide variety of activations during her career advising on everything from celebrity implications, to permissions, releases, insurance, etc.
She started her career in advertising in Miami (go Seminoles!) and moved to Boston in 2006 where she worked at Hill Holliday and MMB prior to MullenLowe. She has handled numerous celebrity and influencer negotiations and is well versed on the SAG-AFTRA commercials contract including its various waivers and applications.
Business Affairs Consultant
Janice is an experienced Business Affairs, Talent & Traffic professional with 20+ years in this business. She began her career in NYC at a production company, from there she moved onto the agency side and has not looked back since. She has worked at several Boston agencies including: Ingalls, Hill Holliday, MMB, Toth & Co and Full Contact Advertising. Experience in brands across all categories: Dunkin Donuts, Fidelity, John Hancock, CVS, Subway, Wrangler, Keds, NYDJ, Cumberland Farms, Thomas & Friends, Honda and more. During this time she has worked on hundreds of union & non union productions, including print shoots with services ranging from storyboard review, estimating, negotiating, talent payments, 3rd party rights clearances, working with outside counsel, celebrity contracts and SAG Audits.
For the last 5 years has been solely working as a Freelance Business Affairs Consultant with clients such as: Eastern Bank, Puma, Titlelist, Hood, Grand Hyatt/Hyatt House, Dunkin Donuts, Novartis and more.
Business Affairs Manager, Boathouse Group
Jennifer Wrentmore is the Business Affairs Manager and Creative Operations Manager for the innovative Boathouse Group, touching all accounts and strategic projects in the agency, including Arsenal Yards, BI Lahey Health, Eversource, Goodyear, Lendlease, Massport, MBTA, Tufts Health Plans and Goodyear. Jen has been a behind the scenes powerhouse in Boston advertising for over 20 years. She earned her production chops at Arnold Worldwide as a Broadcast Producer on Volkswagen and Royal Caribbean. At ISM, she was Director of Creative Services for high-end travel brands. In 2006, she parlayed both skill sets into Business Affairs, returning to Arnold Worldwide for a stint on Carnival Cruise Lines, McDonald's, Titleist and Santander Bank.
Independent Consultant, Blackfish Production Services
Liza’s career in production and management was sparked by childhood memories of her Grandfather’s fascinating stories from the Madison Avenue of the 1940s. When she entered the field and discovered that it was possible to concentrate on production, the fuse was lit. Liza worked at several production companies, learning the trade, before landing a job at Mullen where she became their first business affairs specialist. There she focused on IP licensing, celebrity negotiation, and advertising risk management for clients across all major categories including automotive, insurance, hospitality, technology, telecommunications and finance.
Liza went on to lead all of integrated production at MullenLowe. She built and managed a best-in-class staff of producers, videographers, editors, animators, and a robust team of exceptional business affairs managers.
In 2016, Liza founded an independent consultancy, Blackfish Production Services, that works directly with agencies, production companies and brands who require expertise in production and business affairs. The name comes from her address in Truro on Cape Cod, the happy place she and her family enjoy the most