Independent Consultant, Blackfish Production Services
Liza’s career in production and management was sparked by childhood memories of her Grandfather’s fascinating stories from the Madison Avenue of the 1940s. When she entered the field and discovered that it was possible to concentrate on production, the fuse was lit. Liza worked at several production companies, learning the trade, before landing a job at Mullen where she became their first business affairs specialist. There she focused on IP licensing, celebrity negotiation, and advertising risk management for clients across all major categories including automotive, insurance, hospitality, technology, telecommunications and finance.
Liza went on to lead all of integrated production at MullenLowe. She built and managed a best-in-class staff of producers, videographers, editors, animators, and a robust team of exceptional business affairs managers.
In 2016, Liza founded an independent consultancy, Blackfish Production Services, that works directly with agencies, production companies and brands who require expertise in production and business affairs. The name comes from her address in Truro on Cape Cod, the happy place she and her family enjoy the most