Fractional CMO / Marketing Consultant
Barb is currently working in a consultancy / Fractional CMO and marketing role for clients including Oofos, BCBSMA, and agencies in the Boston area. Recently Barb was CMO of Taza Chocolate, an organic, non-GMO dark chocolate company headquartered in Somerville, MA. Barb was responsible for sales and marketing to introduce Taza in an incredibly crowded category, along with building a high-performance team.
Previously Barb spent 20+ years as Managing Partner at Arnold Worldwide as a member of the Global Executive Committee. She provided partnership to CEOs, CMOs and their leadership teams and Boards. Barb is well versed in all forms of media, digital, social, PR, brand experience, and internal comms. In addition, Barb created three practices at Arnold – Women’s Insight Group, InsideOut Branding, and Youth Leadership Program. Barb’s client experience includes Jergens, John Frieda, Curel, Ocean Spray, Silk Soy Milk, Fairwinds Gourmet Coffee and Gillette, Talbots, JetBlue, Santander Bank, Huntington Bank and the anti-smoking work.