Smart Budgeting is a 3-part series focused on commercial producing for agency producers, production teams, in-house agencies, account services, corporate marketing teams, and freelance producers. Each workshop is led by a group of industry veterans from each of these aspects of producing among others.
Workshop 1: The Overview. April 3rd
Workshop 2: Line Producers Tell All. May 1st
Workshop 3: Brand Managers, Where It All Begins. June 12th
Brand Managers, Where It All Begins
When an advertising campaign is initiated, where does the budget come from? In our final Smart Budgeting workshop we’ll look at how the budget is decided for the execution of a marketing initiative and how agency partners help influence the process.
We’ll hear from account directors about what sets the road map for the budget and how it flexes throughout the process. Detailed considerations include: creative direction, media buying, production entities, and client relationships. How do all the parts of the chain can work together to be more strategic and creative in solving budget challenges to produce great work?
Check In & Social: 6:00 - 6:45 PM
Workshop: 6:45 - 8:30 PM
Space is limited! Early registration is highly recommended.
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Smart Budgeting Workshop Series is generously supported by
Motion Cyc Studio
162 Columbus Ave. Boston, MA
Directions & Parking
Public Transit: Green Line to Arlington Station. Orange Line to Back Bay Station.
Garage parking is available close by in The Garage at 10 St. James.
Metered street parking is also available in the area.